Before and after:
Brief: Develop the brand identity, website, marketing materials, merchandise collection, characters, and other brand elements for successful YouTube Channel Sideserf Cake Studio.
Role: Creative direction, brand identity design, character design + animation, website design, packaging design, email flow design + copywriting, graphic design, apparel design, production design, product naming, pricing and more.

See the launch video:

Credits: Gary Kane of Yetibite for heavy metal designs, end screen animation, and collaboration on illustration and lettering.

Other work:

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