The American Armwrestling Project's mission is to empower armwrestlers through accessible coaching, sustainable support, and uniting Team USA — so talent, not finances, determines who gets to compete. The logo will be on the Paralympics' armwrestling event jerseys, with the goal of having armwrestling become a part of the Olympics as well.
SCOPE:
Logo design.
I did a very quick brand sprint to meet the non-profit's budget, and they absolutely loved it, no revisions. The scope was a logo but I gave them a logo suite. When they told me about the mission, I immediately had this idea in my head of simple, iconic hands; each representing stars and stripes, forming the grip of armwrestling but also representing a helping hand. All Americans coming together for a common goal, regardless of ability.
Logo design.
I did a very quick brand sprint to meet the non-profit's budget, and they absolutely loved it, no revisions. The scope was a logo but I gave them a logo suite. When they told me about the mission, I immediately had this idea in my head of simple, iconic hands; each representing stars and stripes, forming the grip of armwrestling but also representing a helping hand. All Americans coming together for a common goal, regardless of ability.
BEHIND THE BRIEF
They asked for a logo, but I gave them a system: a liquid identity that will adapt to any space, with flexibility on the emphasis of the acronym or the full name depending on scale of application.
